I started sending these client information packs in the post to my clients last September and it has made such a difference for my business! Being the Virgo I am, I know that when I invest in something, I like to feel prepared and get excited to receive information in the post and then pour over it reading cover to cover… so I thought about how I could incorporate that into my business and make my clients feel excited and prepared for their session, more than a link to a pdf to read.
The feedback from all of my clients has been that it really has helped them to prepare for the session, and I can tell when I arrive that they have read everything and taken my advice :)
The client questionnaires that I send on confirming their booking also really helps me to get an insight into the type of family my client is, what they are hoping to get out of the shoot, and most importantly little tidbits about their children so I know that if their child is really shy and takes a while to warm up to strangers, not to be a yahooing maniac…!
Photography is a such a personal thing and for me to get the natural shots in my sessions, I need to feel like my client is my friend… the questionnaire gives me a base to help me find common ground and to connect, and to then make my client and their children feel comfortable with me… and it helps me to relax just as much as my client I think!
So thanks everyone for taking the time to complete my questionnaire and read through the information in the session guides, it helps me immensely and I honestly feel that it has contributed to taking my photography to the next level.
If you are a past client and found the session guide and info pack helpful, I’d love you to leave me a comment telling me how below!